How Samsung kept the secret on the Galaxy S3′s design and features

The Samsung Galaxy S3 is one of the best, if not the best, Android smartphones launched this year, but Galaxy S fans waited for months for Samsung to unveil the device. The Galaxy S3 was not announced at CES or MWC as initially expected, and Samsung kept everyone in the dark regarding the phone’s design, features, and availability dates until early May, when the company held a special London-based event to announce the handset.
In addition to being Samsung’s best smartphone creation to date and its current flagship device, the handset was also the most secret such project of the company. For once, Samsung managed to keep the characteristics of a highly-anticipated handset under wraps, even though we saw plenty of Galaxy S3 design leaks, not to mention a variety of specs and features or release dates leaks that hit the web well ahead of the phone’s announcement.
This was certainly a first for an Android device, as we usually get to see images of upcoming smartphones and tablets months ahead of their actual release, and soon after that detailed stories reporting the specs and features of those devices trickle down to the Internets. However, this time around, Samsung managed to pull an Apple so to speak, and avoid having its 2012 flagship device out in the open before the May 3rd media event.
So how did Samsung kept everything almost secret? I say almost as certain specs and features were either guessed by pundits or inevitably leaked, such as final product name, processor type, screen size, but also certain design decision, such as keeping the Home button in place in the final Galaxy S3 design.
In short: utmost secrecy, special campus security, limited engineers team, limited access to device from other Samsung employees, multiple design versions, and complete control of prototype handling.

View the original article here